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Current Articles

• Media Focus: In-depth reports on new publications and media outlets complete with editorial profiles, pitching tips and more to help you uncover new placement opportunities.
• Who’s Hot: Insightful personal profiles of rising stars in the media industry.
• O’Dwyer’s PR News: Original public relations and media news from a leader in the PR and marketing industries.
• Special Features: A wide range of practical articles, from PR conference coverage to a look at what’s growing, declining and emerging in today’s media industry.
• Expert Articles: In-depth articles from industry experts offering insight and advice on every aspect of public relations, including media relations, event planning, investor and government relations, corporate communications, consumer marketing, speaking opportunities, writing skills and beyond.
  • Pragmatic Business Strategy: Seven Ways to Make Marketing Work in a Challenging Economy
    In an economic downturn, marketing budgets change and so should your marketing tactics. These seven strategies will help ensure you’re getting maximum results with minimum damage to your finances.
  • This Blog’s For You
    Blogs can be a public relations dream because of the opportunities for consumer interaction and relationship development, but how to start those relationships, and how to evaluate their progress, can be confusing. Read on for a primer on how to work with blogs so they work for you.