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editorial staff

Ruth McFarland
Publisher

Kim Roberts
Editorial Director

Erin Upton
Senior Editor

Andrea Weinfurt
Senior Associate Editor

Trish Bendix
Associate Editor

Jared Miles
Associate Editor

Terri Rieck
Associate Editor

Courtney Sabin
Contributing Editor

Valerie Lopez
Website Administrator

From the Editors

Bacon's is now Cision!

We are pleased to announce that Bacon's Information Inc. has become Cision.
We, along with a dozen plus other companies previously operating under
Observer Group, have unified under one global brand. For more information
about our new name, visit our global website at www.cision.com.

As for the Navigator, you will still find in-depth articles from industry
experts, the latest media news, new placement opportunities and profiles of
top media contacts. And the best part? Cision's exclusive Media Updates can
now be delivered directly to you as soon as they are posted!

As always, we welcome your thoughts and submissions.

Regards,
Sig file

Media Updates - UPDATED EVERY DAY!

Want to stay current on the key media changes that impact your industry? Choose the categories that interest you and have those media updates delivered directly to your RSS reader every time there is a new post! Find out how to get RSS feeds!

 General Interest Updates:
        Baker bids adieu to the Washington Post
        Kaye appointed senior editor at ClickZ

 Lifestyle/Entertainment Updates:
        Jimmy Fallon to replace Conan O'Brien on Late Night
        Hau boards Billboard

 Business/Financial Updates:
        Freeman heads to Washington Post's financial desk
        Four Rivers Business Journal is up and running

 Technology Updates:
        PC World editor in chief stepping down
        New to Cision!

 Medical/Health Updates:
        Reporter swaps healthcare coverage for biotech beat
        New to Cision!

Current Articles

Media Focus: Yahoo! Shine
Who's Hot: Jill Hudson Neal - Bridal Editor, The Washingtonian

Featured Articles:
Pragmatic Business Strategy: Seven Ways to Make Marketing Work in a Challenging Economy
In an economic downturn, marketing budgets change and so should your marketing tactics. These seven strategies will help ensure you’re getting maximum results with minimum damage to your finances.

This Blog’s For You
Blogs can be a public relations dream because of the opportunities for consumer interaction and relationship development, but how to start those relationships, and how to evaluate their progress, can be confusing. Read on for a primer on how to work with blogs so they work for you.